If there were digital speed-dating for your best eyeshadow brands, we think it would look a lot like this post.
Here, we’ll dive into the best eyeshadows known for stay power and high color payoff.
Plus, we’ll showcase each beauty brands bestselling eyeshadows.
What are the Best Eyeshadow Brands?
The best eyeshadow brands are all about color payoff, quality, and color brilliance.
Here’s our top picks:
2. Lancome – Best for Flake-Free Stay Power
3. stila – Most Vibrant Finishes
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4. jane iredale – Best for Sensitive Skin
5. Dose of Colors – Best Lightweight Formula
6. Anastasia Beverly Hills – Best Buildable Colors
7. Pur – Best Skin Care Infused Eyeshadows
- YOU LOOK BETTER NAKED - Urban Decay Naked Reloaded Eyeshadow Palette redefines neutrals with 12 universally flattering shades, in finishes ranging from matte to metallic, that work with every eye shape, eye color, skin tone, age, and gender.
- HIGH-PIGMENT SHADES - Naked Reloaded palette shades include cruelty-free Bribe, Barely Baked, Angel Fire, Retro, Reputation, Burn, End Game, Dreamweaver, Distilled, Bucked, Boundaries, and Blur.
- YOU LOOK BETTER NAKED - Urban Decay Naked3 Mini Nude Eyeshadow Palette features six all-new, universally flattering rosy neutrals made for every skin tone and eye makeup look.
- VERSATILE SHADES - Get the full range of nude and neutral eye shadow shades in one everyday eyeshadow palette: ivory sheen, peachy champagne shimmer, dusty rose pink, mauve, grey-plum matte, and deep charcoal brown with a hint of purple.
Urban Decay Eyeshadows have become synonymous with innovation and versatility, earning them a prominent position in the makeup industry.
Renowned for their iconic Naked series and an extensive range of shades, Urban Decay offers options for both everyday elegance and bold experimentation.
Their eyeshadows are celebrated for their rich pigmentation and blendable textures, allowing users to effortlessly create various eye looks.
The brand’s commitment to cruelty-free products and trend-setting shades has garnered a loyal following.
Urban Decay’s inclusion of unique finishes, such as matte, shimmer, and metallic, further showcases their dedication to providing diverse choices for makeup enthusiasts.
With a reputation for longevity and minimal fallout, Urban Decay Eyeshadows continue to be a go-to option for those seeking quality and creativity in their eye makeup.
- Innovation and versatility in eyeshadow offerings
- Iconic Naked series and extensive shade range
- Rich pigmentation and blendable textures for various looks
- Cruelty-free commitment and trend-setting shades
- Inclusion of unique finishes for diverse choices
- Longevity and minimal fallout for quality eye makeup
- DAY TO NIGHT LOOK. A collection of compact eyeshadow palettes, each featuring 5 versatile shades to create day-to-night looks in one swipe.
- LONG-WEAR, SMUDGE-RESISTANT, FLAKE-RESISTANT.
- Shimmering, lustrous pearls provide an intense, radiant finish Wet Process allows for soft, silky sheen powders with a high pay-off concentration
- Color glides on smoothly and blends easily for a professional finish every time
Lancôme Eyeshadow Palettes have earned their status as a top eyeshadow brand due to a combination of factors.
Their palettes are renowned for their exceptional quality, offering a diverse range of meticulously curated shades that blend seamlessly and deliver rich pigmentation.
Lancôme’s commitment to innovation is evident in their advanced formulas that ensure long-lasting wear, minimal creasing, and a flake-free finish.
The brand’s attention to packaging, often luxurious and practical, further enhances the overall user experience.
Lancôme’s legacy in the beauty industry, coupled with their continuous introduction of new and trend-setting shades, has solidified their reputation as a top choice for eyeshadow enthusiasts.
- Diverse and curated shade selection
- Seamless blending and rich pigmentation
- Innovative, long-lasting, and flake-free formulas
- Luxurious and practical packaging
- Established legacy and trend-setting shades
- COLOR-CORRECTING PALETTE: Our all-in-one correcting palette was designed to address every skin tone imperfection. This palette features velvety smooth, color-correcting creams and translucent setting powders. For all color correction concerns.
- BENEFITS: Formulated with a blend of vitamins, minerals and antioxidants for a long-wearing, multi-benefit palette that helps boost the appearance of healthy-looking skin.
- Features five playful matte and shimmer shades, inspired by the river and modern skylines when touched by sunset
- Uniquely smooth, finely-milled powder and ethereal blend of specially-curated tones
Stila Eyeshadows have carved out a distinctive place in the eyeshadow landscape for several compelling reasons.
Renowned for their buttery and velvety textures, Stila eyeshadows offer effortless application and seamless blending.
Their palettes often showcase a harmonious balance of both everyday neutrals and bold statement shades, catering to a wide range of makeup preferences.
Stila’s commitment to long-lasting wear ensures that their eyeshadows stay vibrant and crease-free throughout the day.
The brand’s innovative approach, incorporating unique finishes like glitter and shimmer, adds a touch of glamour to their offerings.
With a consistent track record of producing high-quality products, Stila Eyeshadows have secured their reputation as a trusted and sought-after choice for eyeshadow enthusiasts.
- Buttery and velvety textures
- Effortless application and seamless blending
- Versatile palette options with neutrals and statement shades
- Long-lasting wear and crease-free performance
- Innovative finishes including glitter and shimmer
- Trusted and sought-after brand reputation.
- Threecomplementaryshadowsfornuancedlooks.
- Finelymilledmineralpigmentsforricher,truercolor.
- Soft,butterytextureforsmoothapplication&easyblending.
- Long-lasting,creamyformulaforcolorthatwon’tcreaseorfade.
- Nourishingnaturalingredientsmoisturizeandsoftenforavisiblysmoothappearance.
- Neutralmatteandshimmershadowsforallskintones.
- Finelymilledmineralpigmentsforricher,truercolor.
- Soft,butterytextureforsmoothapplication&easyblending.
- Long-lasting,creamyformulaforcolorthatwon’tcreaseorfade.
- Nourishingnaturalingredientsmoisturizeandsoftenforavisiblysmoothappearance.
Jane Iredale Eyeshadows have garnered recognition for their unique approach to makeup that emphasizes natural ingredients and skin-friendly formulations. These eyeshadows are celebrated for their clean and non-irritating formulas, making them suitable for sensitive skin.
The brand’s dedication to using minerals and botanicals ensures a gentle and nourishing application.
With a focus on enhancing natural beauty, Jane Iredale Eyeshadows offer a subtle yet elegant color payoff that is buildable for a range of looks.
Their commitment to ethical and sustainable practices adds to the appeal, making them a preferred choice for individuals seeking conscious beauty options.
- Emphasis on natural ingredients and skin-friendly formulations
- Clean and non-irritating formulas suitable for sensitive skin
- Use of minerals and botanicals for gentle and nourishing application
- Enhances natural beauty with subtle and buildable color payoff
- Ethical and sustainable practices for conscious beauty choices
- Vegan
- Cruelty Free
- Matte Finish: The eyeshadow palette has a matte finish that provides a smooth, even wash of color.
- Baked Brown Shades: The palette contains baked brown shades in beige, tan, and darker brown tones for a warm, earthy look.
Dose of Colors Eyeshadows have gained a strong reputation in the beauty world due to their high-quality and highly pigmented formulations.
The brand is known for offering a wide range of vibrant and bold shades, catering to those who love experimenting with intense colors.
Their eyeshadows are often praised for their excellent color payoff, allowing users to achieve eye-catching looks with minimal product.
Dose of Colors also frequently collaborates with beauty influencers and professionals, which contributes to their trend-setting status. The eyeshadows’ blendability and long-lasting wear further add to their appeal, making them a favorite among makeup enthusiasts seeking impactful and long-wearing eye looks.
- High-quality and highly pigmented formulations
- Wide range of vibrant and bold shades
- Excellent color payoff for intense looks
- Collaborations with influencers and professionals for trend-setting shades
- Blendability and long-lasting wear for impactful eye looks
- An essential neutral palette that will take you from day to night, featuring 14 shades ranging from warm and cool mattes to glamorous shimmers.
- Palette includes 9 ultra-matte and 5 metallic finishes
Anastasia Beverly Hills Eyeshadows have gained immense popularity for their exceptional quality and commitment to delivering professional-grade products to makeup enthusiasts.
Renowned for their buttery textures and intense pigmentation, these eyeshadows offer effortless application and seamless blending, allowing users to achieve both subtle and dramatic eye looks. The brand’s extensive range of shades, including neutrals and bold colors, caters to diverse preferences and creative expressions.
Anastasia Beverly Hills is also highly regarded for their innovative eyeshadow palettes that combine unique finishes, such as mattes, shimmers, and metallics, in cohesive arrangements.
With a reputation for long-lasting wear and minimal fallout, Anastasia Beverly Hills Eyeshadows have become a favorite choice among makeup artists and individuals seeking professional-quality results.
- Professional-grade quality and exceptional formulation
- Buttery textures and intense pigmentation for seamless application
- Extensive shade range catering to various preferences
- Innovative eyeshadow palettes with diverse finishes
- Long-lasting wear and minimal fallout for professional results
- Trusted choice among makeup artists and enthusiasts
- Eyeshadow palette features a skincare-infused formula that blends easily.
- Matte, shimmer and metallic eyeshadow shades streamline your beauty routine.
- Single color pans you'll actually use and love. No more wasted palettes when all you use is that one color!
- Ethical & Clean Makeup: Paraben-Free, Cruelty-Free, & Talc-Free
PUR Cosmetics’ Eyeshadows have gained recognition for their unique approach to beauty, incorporating skincare benefits into their makeup formulations.
These eyeshadows often feature ingredients like shea butter and Vitamin E that contribute to a nourishing and comfortable application.
The brand’s commitment to clean beauty resonates with those seeking products that are free from harmful ingredients. PUR eyeshadows are known for their buildable pigmentation, allowing users to achieve both subtle and intense looks.
Their eyeshadow palettes are carefully curated with a mix of versatile shades, making them suitable for various occasions and styles.
With an emphasis on enhancing natural beauty while caring for the skin, PUR Cosmetics’ Eyeshadows have become a preferred choice for individuals looking for a harmonious blend of makeup and skincare benefits.
- Incorporation of skincare benefits into makeup formulations
- Nourishing ingredients like shea butter and Vitamin E
- Commitment to clean beauty and avoiding harmful ingredients
- Buildable pigmentation for versatile looks
- Thoughtfully curated eyeshadow palettes for various styles
- Emphasis on enhancing natural beauty while caring for the skin
- MATTE-TO-SATIN EYESHADOW - The Naturally Pretty Essentials palette features six full-size shadows that, with a tap of the bonus Transforming Hello Light shade, turn from matte to radiant satin for a total of 13 eye-opening colors!
- MUST-HAVE MAKEUP - Discover your most naturally pretty eyes with this must-have palette that’s perfectly sized to go wherever you go. Ideal for any occasion, all of the high-pigment, long-wear shades make your eyes come alive!
- CREAM SHADOW STICK - Superhero No-Tug Waterproof Shadow Sticks are everything you love about long-wear eyeshadow, now in an easy-to-use, cream shadow stick. Available in 12 buildable pearl and matte shades.
- ALL-DAY WEAR - This waterproof formula features a built-in eyeshadow primer for a creaseless finish that won’t settle into eyelid creases. It’s truly your one swipe super shadow for comfortable, all-day wear.
IT Cosmetics Eyeshadows are highly regarded for their focus on combining makeup and skincare benefits to create products that enhance the appearance of the skin while delivering beautiful eye looks.
The brand’s eyeshadows often incorporate ingredients like peptides, collagen, and antioxidants that contribute to a nourishing and anti-aging effect on the delicate eye area.
IT Cosmetics’ eyeshadows are known for their smooth and blendable textures, allowing for easy application and seamless transitions between shades.
Their eyeshadow palettes typically offer a mix of neutrals and versatile colors suitable for various occasions.
With an emphasis on creating products that work well for individuals with sensitive skin and specific skincare concerns, IT Cosmetics Eyeshadows have gained a dedicated following among those seeking makeup that aligns with their skincare needs.
- Fusion of makeup and skincare benefits for enhanced eye area
- Inclusion of ingredients like peptides, collagen, and antioxidants
- Smooth and blendable textures for easy application
- Thoughtfully curated palettes with neutrals and versatile shades
- Suitable for sensitive skin and specific skincare concerns
- Dedicated following among those seeking makeup with skincare alignment
- TRISH MCEVOY 24 HOUR EYE SHADOW & LINER TOPAZ: A creamy, richly pigmented, and crease-proof shadow and liner pen.
- REAL LIFE, MEANS REAL RESULTS. Delivers pure color and elegant shimmer in a single stroke. Pigment-rich shades glide on smoothly, blend seamlessly, and build with ease. The long-wearing crease-proof formula sets to deliver unfading all-day wear. Blend with a Trish laydown brush or your fingertip.
Trish McEvoy Stick Eyeshadows are celebrated for their convenience, versatility, and high-quality formulations.
These stick eyeshadows offer a hassle-free application, making them ideal for both beginners and busy individuals.
The creamy texture of Trish McEvoy Stick Eyeshadows allows for easy blending and layering, enabling users to create various eye looks with minimal effort. Their long-lasting wear ensures that the makeup stays put throughout the day without fading or creasing.
The brand’s commitment to providing a range of wearable and flattering shades contributes to their popularity. With their travel-friendly and mess-free design, Trish McEvoy Stick Eyeshadows have become a staple for those who value efficient and effective makeup application.
- Convenient stick format for easy and hassle-free application
- Creamy texture for seamless blending and layering
- Long-lasting wear without fading or creasing
- Wide range of wearable and flattering shades
- Travel-friendly and mess-free design
- Preferred choice for efficient and effective makeup application
Best Eyeshadow Brands List
These 9 cosmetics brands top are charts as the best eyeshadow brands for color, quality, and stay power.
- Urban Decay – Best Overall
- Lancome – Best for Flake-Free Stay Power
- stila – Most Vibrant Finishes
- jane iredale – Best for Sensitive Skin
- Dose of Colors – Best Lightweight Formula
- Anastasia Beverly Hills – Best Buildable Colors
- Pur – Best Skin Care Infused Eyeshadows
- IT Cosmetics – Best Anti-Aging Formula
- Trish McEvoy- Best Stick Formulas
Conclusion: Best Eyeshadow Brands
In the diverse and dynamic realm of eyeshadow brands, several names shine brightly for their exceptional quality and distinctive characteristics.
Urban Decay’s innovative palettes boast versatile hues and high color payoff, allowing both everyday elegance and bold experimentation.
Lancôme’s luxurious formulations embody elegance and quality, offering a sumptuous color spectrum for diverse looks.
Jane Iredale’s dedication to natural ingredients and gentle formulations appeals to those valuing both health and beauty.
Dose of Colors excels with its vibrant pigmentation, ensuring eye-catching results. Anastasia Beverly Hills’ professional-grade eyeshadows grant precise pigments for expert artistry.
PUR’s infusion of skincare benefits fosters nourishing application, while IT Cosmetics thoughtfully fuses makeup and skincare, delivering a dual-purpose enhancement.
Trish McEvoy’s stick eyeshadows offer convenience and excellence, making on-the-go beauty a breeze.
In selecting the ultimate eyeshadow brand, remember, it’s about aligning high color payoff, quality, and distinctive features with your personal style and values, creating a uniquely beautiful expression.
